We lead a movement towards a more natural way of living, by taking unnecessary plastic out of performance apparel. Move to natural™
30 years ago, icebreaker created the Merino performance category. Born in the Southern Alps of New Zealand, a wild country where the mountains are big, the trails are long, and you get four seasons in one day. In an outdoor world saturated by synthetics, we seek naturally better alternatives, by taking unnecessary plastic out of performance apparel. As natural progressives, we push the boundaries of what is possible with Merino and natural fibres, connecting the environment to people. Nature is our biggest inspiration, at the heart of every decision we make. We innovate all the way back to the soil; crafting the best conditions for the planet, and Merino fibres, creating a more natural way of living for now and generations to come. We’re here for the natural adventurers; the experience seekers, the advocates of the planet. Those unafraid to take the hard route in the pursuit of excellence, challenging the status quo. Always striving to go further, faster, and higher.
