Ambition in Motion
Forged in the fells and mountains of the English Lake District in 2003, we are an ambitious and innovative sports brand.
We strive to empower the world's physical and mental fitness through more fulfilling sporting experiences, with pioneering products and innovations that keep athletes within the flow.
Across our three categories of Run, Walk and Gym, we neither over or under engineer, in the belief that nature knows best.
Our products and innovations are developed to enable 'the flow' - a state of mind and feeling sportspeople get when all distractions fall away, leaving nothing but the pure enjoyment of accomplishment. This allows runners, walkers, hikers and gym enthusiasts to go faster, or longer again.
We make purposeful design decisions that strike a precise balance between the body and the environment to enable a more fulfilling sporting experience. Throughout our 20+ years, we've led the way and been rewarded with many prestigious awards. We continue to proudly call the Lake District our home, testing ground and design centre.
Our Mission
In 2024 we launched a new look name, logo and tagline, showcasing a fresh identity that symbolises our past, present and future. The new Talon logo is one of these.
Much like birds use their talons to grip a surface, to create a sense of control and balance, our talon symbolises the same, representing the proud design ethos of our footwear since 2003.
But it's about more than just that. It's about us helping you stay in the flow and fulfil your ambitions within sport. To do that we'll design products that give you everything you need and nothing you don't.
Trusted by sportspeople worldwide, a third decade under the leadership of innovative founder Wayne Edy is now in progress. In truth though, we're just getting started.